Apple’s Gained 50% of Smartwatch Market: Research


The firm Strategy Analytics, Apple has gained the top spot among the vendors for the global smartwatch market. Apple has accumulated a market share of 50%. This figure is down from 72% in Q4 2016. 

Sales of Apple’s Watch have been growing at a slower pace than they were earlier on, due to lower consumer interest and an emerging trend that favors basic wearables. The growth rate reported by Strategy Analytics is still impressive, considering the fact that it’s down from 72% in 2016.

Strategy Analytics’s latest findings are based on sales data between September 2015 and December 2017. It was found that Apple’s dominance has dropped from 72% in 2016 to 50% in 2017.  

Apple is still the leader, with the Series 2 and Series 3 models leading the way. The Series 1 model was released back in September 2015, while its second-generation counterparts were introduced last year. 

Daniel Matte of Strategy Analytics said that the Watch had “a particularly strong Black Friday, which is traditionally Apple’s busiest shopping day of the quarter.” 

Apple Watch Series 3 is also more expensive than its predecessor. This has resulted in consumers having to pay $70 more than they did back then. It’s worth noting that this price increase hasn’t affected consumer interest, since the demand for the Watch during the holiday season was still strong. 

The Series 3 Watch has LTE connectivity that’s also compatible with the eSIM technology. This allows users to make and receive phone calls as well as send and receive messages without their iPhones present. On average, consumers spend $399 on the Apple Watch. 

The Series 1 model is the cheapest in the lineup, with an average selling price of $249. Also, customers can choose from a variety of different bands and color options when they buy their device. 

Shaun Collins of CCS Insight said that “Apple’s extended its lead in smartwatches thanks to stronger-than-expected demand for the Series 3 in the run-up to Christmas. The Series 1 device was also popular thanks to its low entry price.” 

Samsung is currently ranked second with 19% of the global market share. They increased their sales by around 10% compared to Q4 2016, and they continue to be a major threat for Apple moving forward. 

While Fitbit’s share of the market is only around 10%, it has managed to keep its sales on track. The company introduced a new range of fitness trackers at CES 2018, including fitness bands for kids and health monitoring devices that are aimed at healthcare professionals. 

The report also mentions Garmin, which had 8% of the global market share. They focus more on sports/fitness than other smartwatch manufacturers, and it’s likely that they’ll increase their market share over the next few years. 

Key Takeaways 

Apple is currently dominating the global smartwatch market, with Samsung, Fitbit, and Garmin following behind them.   Also, Apple’s Series 3 Watch has recorded strong sales during the holiday season, and its Series 1 model is still a popular choice among consumers. 

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