How BlackBerry Stays Relevant in the Age of the iPhone


Research has shown that BlackBerry is one of the most popular handheld devices as it pertains to smartphones. This is because of its competitive price and its security features. The BlackBerry enables the user to read and send emails, messages, and browse the internet.

Many users also enjoy the fact that they can use their BlackBerry for SMS texting and browsing through their Facebook accounts. One of the most interesting and useful features of a BlackBerry is that it enables the user to save information on their contacts’ phone numbers with just a few keystrokes which make it easier for consumers to compare prices with different retailers without having to type in all of their contact information.

The most important thing about getting a BlackBerry however is what you don’t get with the device. For example, it does not have a touchscreen, and neither can you install your own apps on it.

BlackBerry is also seen as a business icon and has been endorsed by many businessmen like Jimmy Fallon, President Obama, and even Steve Job (Co-founder of Apple). However, with all that said BlackBerry has fallen behind its competitors, which include Apple and Android. 

These days the only way BlackBerry has been able to keep up is through their huge marketing campaigns. One example of this is when they had a promotion where they gave away free devices to people who switched from an iPhone to a Blackberry. 

This shows that although BlackBerry still holds onto its loyal consumer base, it’s running out of ideas to attract new customers.

Overall, the article says that BlackBerry is still popular among its consumers because of its security features and affordability. However, in order to remain relevant, they need to cut down on their huge marketing campaigns and start introducing new features in order to catch up with their competitors.

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